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Services

HealthTech & AI Startup Capital Advisory

At Cradle Consulting, we fuel the growth of visionary HealthTech and AI startups, guiding founders through every stage of their capital-raise journey,
from concept to successful funding rounds and positioning them for market leadership and impactful innovation.

  • Strategic Incubation & Coaching: Hands-on mentorship to refine business models, validate market fit, and optimize strategies for sustainable growth.
  • Corporate Strategy & Business Planning: Comprehensive strategies and detailed plans articulating your unique value proposition, market opportunity, and execution roadmap.
  • Financial Modeling & Valuation: Investor-ready financial models, detailed projections, and valuations that showcase your growth potential.
  • Compelling Investor Materials: Development of impactful, data-driven pitch decks and presentations that effectively communicate your technology, team, and investment thesis.
  • End-to-End Fundraising Execution: Orchestrating your fundraising efforts — from Friends & Family and Seed to Series A, B, and beyond — including curated investor outreach, representation, term sheet negotiations, and full support through due diligence.

Industry, Market Analysis, and Internal Evaluation

  • Frameworks like PESTEL with VUCA and Porter’s Five Forces
  • Market segmentation, Concentration measures, Competitiveness, Trend Analysis, Demand-supply curves, Unit Economics, Marginal analysis
  • Value Analysis, Customer Willingness to Pay (WTP), Opportunity Cost for Suppliers
  • Data analytics
  • Internal Evaluation -MVV, Activities, Resources, and Capabilities, Value-chain,Value-network Analysis, Strategic Fit

Go-To-Market Strategy and Implementation

  • Economic Value Added (EVA), Willingness to Pay (WTP), and Opportunity Cost of suppliers
  • Competitive Positioning, Trade-Off and Fit analyses (1st, 2nd, and 3rd orders)
  • Cost Leadership or/and Differentiation Advantage
  • Financial and Business Modelling, WACC, Forecasted Statements, Free Cash Flow Analysis, and Break-Even Analysis
  • NPV, IRR, and Payback Period evaluations
  • Service Model Development, Resource and Capability Optimization,KPIs and Performance Objectives
  • Regulatory compliance, licenses, and Collaborator identification and Agreements

Operational Efficiency Analysis

  • Business Process Management, Improvement, Design, Innovation/Re-engineering, Control Points, Performance Objectives, KPIs
  • Capacity Planning, utilization, efficiency
  • SIPOC, Little’s Law, 4V Analysis, OEE and value chain methodologies
  • Supply Chain Analysis, Resilience, Do-or-Buy Analysis, ESG Indicators
  • Risk Management, COSO, FMEA
  • Inventory Planning and Control, EOQ, Reorder Point
  • Lean Synchronization, 5Ss, Andon cord, 8 dimensions of Quality, TQM, PDSA
  • Digitization, Digitalization and Digital Transformation, Automation, AI and advanced analytics

Sustainability in Healthcare

  • Environmental, social, and governance (ESG) principles Alignment Analysis
  • Materiality Analysis and Double Materiality Assessments
  • Decarbonization and net-zero strategies
  • Organizational and governance frameworks for sustainable operations
  • ESG Reporting and Implementation, sustainability due diligence and supply chain assessments
  • Sustainability as a marketing tool to enhance brand positioning
  • Data analytics

Digital Transformation Services

  • Workflow Optimization: Conduct comprehensive workflow analysis to identify inefficiencies, enhance processes, and establish effective control points for improved operational performance.
  • Digital Transformation & Change Management: Facilitate seamless digitization, digitalization, and end-to-end transformation of business workflows. Leverage proven change management methodologies to ensure adoption and alignment with organizational goals.
  • Software Development & Maintenance: Deliver tailored software solutions, including Hospital Management Systems (HMS), Enterprise Resource Planning (ERP), and legacy system integrations. Services encompass all phases of the Software Development Life Cycle (SDLC), from requirements analysis to design, development, testing, deployment, and AWS hosting. Additionally, offer custom app development for Android and iOS platforms.